BRAND & WEB DESIGN BASED IN THE PNW ✷

Feel-good brands,
flexible websites

Your voice is the north star ✷

Instead of making random design decisions, we’ll craft your unique brand identity — a blend of tone, visual identity, and strategy — to guide the way.

Black and white photo of two people and a dog in a mountainous landscape with rocky terrain, trees, small pond, and clouds in the sky.

brand identity

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web design

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email campaigns

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content strategy

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brand photography

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brand identity ✷ web design ✷ email campaigns ✷ content strategy ✷ brand photography ✷

I’m with you every step of the way

I’m Hailey, your friendly, local web designer. I’ve worked in design since 2013 and I would love to lend my expertise to your project!

My solutions set you up for long-term success: websites you can edit and update on your own, reusable design libraries, automated email campaigns and more! Let’s build your creative ecosystem together.

Reserve a free consultation ↓

Close-up of an orange poppy flower against a clear blue sky, shot from below.

A woman with long brown hair wearing a blue knit cap and a beige outdoor jacket, smiling while hiking in a forested mountainous area with tall trees and mountains in the background.

Services

Two tablet screens displaying website pages on a speckled beige surface.

Brand identity

The cohesive strategy across every touch point, ensuring consistent and compelling messaging for your target audience.

Computer monitor displaying a website for home design or real estate, with a kitchen image on the screen, on a wooden desk with a lamp, glass of water, and potted plants nearby.

Website design

Intuitive, high-performance websites that blend strategic user experience design with responsive aesthetics.

Three smartphones displaying recruitment information for the Army National Guard on a speckled surface.

Email campaigns

Automated campaigns that nurture leads, drive conversions, and maintain a personalized connection with your audience.

Three silhouettes of people sitting on a beach at sunset, with a colorful sky and distant mountains over the ocean.

Brand photography

A suite of professional photos to build trust and recognition by showing your brand's unique identity and offerings.

Informational plant identification chart for Canada Thistle and Bull Thistle, displaying environment, growth, notes, spread stats, and image of a thistle plant.

Brand templates

Reusable assets—such as social media layouts, presentation decks, and printed marketing materials—for quick and consistent content.

Don’t sweat the tech stuff

Frequently asked questions

All project packages are customized to your needs. After an initial discovery call, we will provide you with a tailored proposal with tiered options.
The base Brand Identity includes:
- Brand Assessment
  - Existing brand audit
  - Audience overview
  - User goals
  - User pain points
- Brand Personality
  - Brand qualities and voice
  - Brand strategy
- UI Kit
  - Brand colors
  - Brand fonts
  - Styles (buttons, forms, etc)
  - Recommended Brand assets (depending on your needs, could include photos, icons, illustrations, patterns etc.)
- Content Strategy
  - Recommended photos
  - Recommended copy
Website services include:
- Domain name connection
- Easy-to-use and edit CMS
- SEO basics
- Design optimized for all breakpoints (mobile, tablet, and desktop)
- Strategic user flow and content recommendations
- Accessible and user-friendly / WCAG (Web Content Accessibility Guidelines) compliant design
- Terms and Privacy Policy templates (not included in the total page count — note: you will need to provide the actual terms)
Website add-ons include:
- Membership Platforms
- Ecommerce
- Online courses
- Subscriptions
Other design add-ons include:
- Email campaigns
- Brand photography
- Brand templates
- Postcards, business cards, and other print materials
- Social media assets
Yes!! All websites include:
- Domain name connection
- Easy-to-use and edit CMS
- SEO basics
- Design optimized for all breakpoints (mobile, tablet, and desktop)
- Strategic user flow and content recommendations
- Accessible and user-friendly / WCAG (Web Content Accessibility Guidelines) compliant design
- Terms and Privacy Policy templates (not included in the total page count — note: you will need to provide the actual terms)
Feel free to ask about any for more information on any of these details or sit back and relax knowing that we’ve got you covered!
After our initial discovery call, we provide a tailored proposal with tiered, flat fee options. This allows us to scale the scope of work up or down to align with your specific goals and financial comfort zone. The final investment is determined by the complexity and scale of your needs.
If pricing is a concern, we can discuss a phased approach.By prioritizing your most immediate needs—such as a foundational brand identity or a high-impact landing page—we can build a professional presence now and add more features as your business grows.
To make the investment more manageable, I typically split the total cost into 2 or 3 interest-free installments. Usually, this includes a non-refundable retainer to secure your spot on my calendar, followed by milestone payments throughout the project.
I believe in total transparency. Your proposal will cover all design and development fees. Please note that third-party expenses—such as domain registration, website hosting, and font licenses—are paid directly to those providers, though I will guide you through the setup of each.
We want you to find freedom with websites that you can update or add to on your own. For most clients we recommend a Squarespace site. Even with custom coding, the user-friendly Squarespace interface will allow you to maintain and grow your site on your own. We include a library of design templates in your brand style for easy addition of new sections and pages.
Inquire for additional options.

Let’s grab a coffee

Inquire for a free consultation and more information on project packages, pricing, previous work, and more. Looking forward to hearing from you!