Front Yard Forests
Growing sustainable landscapes through online coaching
Brand qualities
Lush
Beautiful
Modern
Informative
Sustainable
Fun
Easy
Helpful
Encouraging
Discovering user needs
Clients participating in a trial of the coaching experience shared feedback, which we synthesized into key user goals and pain points.
KEY INSIGHTS6/9 felt overwhelmed and 9/9 felt that they didn’t know where to start.
Homeowners expressed confusion over the existing state of their yard, ineffective practices, and overwhelm at finding accurate information online.
7/9 users indicated interest in a step by step plan achievable on their own time.
Despite feeling confused, users were more motivated and wanted to do it themselves if they knew they could follow a clear, step-by-step plan.
8/9 users wanted a low-maintenance, sustainable end result.
We wanted to package the course process into a fun and flexible virtual experience, while also delivering the user accurate and effective results.
Solutions
Scalable Brand Identity
A branded UI kit was created to scale for varying needs: a website, existing courses, as well as room to grow when new courses or services are added.
The website featured strong social proof and a user flow allowing exploration of course options.
-
Phase-driven courses
For each course, I divided the process into approachable phases. These phases divide up the process into a flexible timeline implemented in small portions on the user’s terms.
-
Achievable actions
Each phase is color-coded and covers a larger goal. These goals are then broken down into actionable tasks and tasks are broken down into step-by-step to-do’s.
-
Interactive process
Reusable, customizable workbook pages are given for digital or printable use. This allows the user to apply the process to their unique situation, making them the "expert" and enabling them to determine their own process and goals.
Key wins
Users who trialed our online course content responded with enthusiasm to the final product. Most sent pictures of their plan being implemented. All indicated use of the ‘flexible timeline’ and plan to DIY the process.
The client launched their initial online courses successfully and we look forward to checking back in on their progress as they continue to offer online experiences.
The client has used their website to feature ongoing and changing courses, with room to change as their services shift.
